For quick-service restaurants, being found when someone searches for food is the key to driving foot traffic. This popular fried chicken spot realized that customers were searching for “fried chicken near me” but weren’t always finding their location in search results. By focusing on local SEO optimizations, they turned missed opportunities into higher visibility and more walk-in customers.
The Challenge: Competing for Local Customers
With increasing competition in the fast-food industry, this restaurant needed to show up first when people searched for fried chicken in their area. However, they faced several roadblocks:
🍗 Outdated and inconsistent business listings, leading to customer confusion.
🍗 Low rankings in Google search results, making it hard for new customers to discover them.
🍗 Missed opportunities for customer engagement, with unanswered reviews and incomplete Google Business Profile details.
The Local SEO Strategy That Made the Difference
To increase local visibility and drive more foot traffic, the restaurant focused on key SEO strategies, including:
✔ Optimizing their Google Business Profile with updated menu items, accurate business hours, and high-quality images.
✔ Generating and responding to customer reviews to build credibility and improve search rankings.
✔ Ensuring consistent listings across Google Maps, Yelp, Apple Maps, and other directories.
✔ Adding local keywords to their website, making it easier to show up in searches like “best fried chicken near me.”
The Results: More Customers, More Sales
- 23% increase in direction requests, meaning more customers navigating to their location.
- Higher engagement on their Google Business Profile, leading to more calls and in-store visits.
- 26% increase in revenue from local search, proving that ranking higher directly impacts sales.
The Takeaway for Local Restaurants
For any quick-service restaurant, being found online is just as important as having a great menu. By optimizing local SEO, this fried chicken spot increased foot traffic, boosted sales, and stayed ahead of the competition.
If your restaurant isn’t ranking at the top for local searches, you’re missing out on hungry customers ready to buy. Local SEO makes sure they find you first.
